haku: @author Lilien, G.L. / yhteensä: 7
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1.
A multi-stage model of word-of-mouth influence through viral marketing
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 151-163
 2008 Bruyn, A. De
Lilien, G.L.
2.
Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 119-128
 2008 Srinivasan, R.
Lilien, G.L.
Rangaswamy, A.
3.
Turning adversity into advantage: Does proactive marketing during a recession pay off?
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 109-125
 2005 Srinivasan, R.
Rangaswamy, A.
Lilien, G.L.
4.
Modeled to bits: decision models for the digital, networked economy
International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 227-235
 2000 Lilien, G.L.
Rangaswamy, A.
5.
Ingenieria de la relacion precio-valor. Los directivos cuentan con herramientas de marketing que ayudan a comprender y gestionar las decisiones de precios.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.22-29
 1999 Matanovich, T.
Lilien, G.L.
Rangaswamy, A.
6.
La era de la ingenieria de marketing. El "marketing conceptual" no sirve para seguir avanzando.
Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 16-18
 1998 Lilien, G.L.
Rangaswamy, A.
Matanovich, T.
7.
A descriptive model of the trade-show budgeting decision process.
Industrial Marketing Management
1983 : FEB, VOL. 12:1, p. 25-29
 1983 Lilien, G.L.
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